Studies have shown falling asleep at the wheel to be potentially as costly a public health issue as drunk driving. It is estimated that as many as 240,000 accidents are caused every year by drowsy drivers. Research also shows that despite an abundance of popular folk “remedies,” including coffee, loud music and fresh air, the only solution known to prevent drowsy driving is sleep.
While drowsy driving remains a central element of the campaign, in 1996 the program focuses on the solution. The Northwest Ford Dealers encourage drowsy drivers to get enough rest before road trips and rest as necessary during long distance travel.